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  • Writer's picturePamela Brusa

Email Marketing... Fun Lessons Learned



My #emailmarketing class was one of the most fun classes I had. designing templates, creating content and then analyzing email feedback...


I put down some interesting insights that I discovered during the course... here we go!


Did you know... that


The first email ever sent was in 1971 by Ray Tomlinson. He sent a message to himself, simply saying, "QWERTYUIOP." This marked the beginning of email communication.


#Emailmarketing has one of the highest ROI (Return on Investment) rates among marketing channels. According to a study by the DMA, for every $1 spent on email marketing, the average return is $42.


On average, people spend about 2.5 hours per weekday checking their work emails and 3 hours per day checking personal emails. This shows the significant amount of time individuals dedicate to their email inboxes.


Personalized email subject lines can increase open rates by 50%. Adding a recipient's name or using personalized content in the subject line can grab their attention and make the email more enticing to open.


According to Statista, the number of global email users is expected to reach around 4.48 billion by 2024. This huge number indicates that email marketing continues to be a powerful tool for businesses to reach a wide audience.


Mobile email opens have increased by 180% in the last four years. With the rise in smartphones and mobile devices, it's essential for businesses to ensure their emails are mobile-friendly and optimized for different screen sizes.


Promotional emails are most commonly opened on Tuesdays, while transactional emails (such as order confirmations) have higher open rates on Fridays. Understanding the best days to send different types of emails can improve their effectiveness.


A study by Experian found that personalized promotional emails have 29% higher unique open rates and 41% higher unique click rates compared to non-personalized emails. This highlights the importance of personalization in email marketing campaigns.


The average open rate for all industries is around 22%. However, the rates can vary greatly depending on the industry, target audience, and the quality of the email content.


Despite the rise of various #digitalcommunication channels, email is estimated to be used by almost 4.3 billion people worldwide. It remains one of the most widely adopted and effective forms of communication.







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